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Google Analytics Demystified (Third Edition)
Download Google Analytics Demystified (Third Edition)
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About the Author
Joel has earned the Google Analytics Individual Qualification, a recognition by Google that he has demonstrated proficiency in Google Analytics. He is an international analytics consultant and a professor in the School of Journalism & Media Studies at San Diego State University. Joel teaches both students and industry professionals how to use Google Analytics to better understand customers' behaviors and then apply this knowledge to increase business success. Joel is the author of Pass the Google Analytics IQ Exam: Questions, Answers and Explanations.
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Product details
Paperback: 772 pages
Publisher: CreateSpace Independent Publishing Platform; 3 edition (July 23, 2016)
Language: English
ISBN-10: 1532804318
ISBN-13: 978-1532804311
Product Dimensions:
7 x 1.7 x 10 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#1,204,848 in Books (See Top 100 in Books)
I highly recommend this book. The first day I received it I was able to apply a lesson from it to clean up my Google Analytic data from ghost referral spam that has been frustrating me beyond words for a while now. That alone has made this book well worth the price, which I might add is quite fair. This is a comprehensive resource of 740 plus pages with no wasted words or fluff. It has a very intuitive and easy to follow table of contents with enough details to find exactly what you are looking for, and the step-by-step process to to accomplish what you are trying to.Back to my referral spam victory- I not only was able to ensure future data was going to be reliable, but I was also able to create segments to eliminate referral spam from my existing data. Very useful and appreciated.That is just a small taste of what this book has to offer. I think the greatest value is being given the knowledge to take all of this data collected in your Google analytics, make sense of it, and most importantly, make informed decisions from it that will improve all of your digital marketing efforts and ultimately grow your business or blog.
This is one of the BEST books I've read on Google Analytics. It's coverage is comprehensive and the content is is extremely well sequenced and organized. Davis has a knack for taking complex information and explaining it in a way that is not only understandable but also in a way that helps you understand how to apply the information to your own situation. While I have more to learn from the book, I can already see how to better examine my own website trends and to modify the site to better respond to visitor's characteristics and behaviors. What more could I ask for?
I used this book as someone who had never studied the subject before while taking a Google Analytics class with Professor Davis at San Diego State University. The book is really well written and makes what can be dense material easy to understand and replicated on the Google Analytic software. It breaks down all the tools Google Analytics has to offer and explains how to use them step by step. After explaining how to use the tools and how to access information about a website, it teaches you how to interpret the data accessed through these tools. Finally, in what I think is the most useful feature of the book, Davis explains how to use the information gathered strategically to harness the full potential of any website. In all, it is a must read for anyone who is planning to learn or is already working with Google Analytics.
The contents in this book is definitely neat as others stated too.But what made me embarrassed was that this SEVEN-HUNDRED-SEVENTY-ONE page book has no Table of Contents feature.Even considering it's a print-replica version, does not justify lack of index or table of contents feature on Kindle viewer.Hope Amazon update on this soon.
Nothing new to what you find FREE on the internet from Google Analytics. This book doesn't help me me at all, I end up going to the web to find answers. This was a waste of money for me and worse, a waste of my time.
Very well-written, comprehensive book!
One of the best books on Google Analytics. I highly recommend this book.
Heavy on screen shots, snippets from help, and step by step on how. Very little (or buried) information on what, why, strategies or purposes. I am still mystified.
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